In an age of digital media and the desire to make everything go viral, its pretty normal to search for the right formula to make things catch on. From funny pictures, short videos to advertisements; its a never-ending competition to command a users attention. This week we will look at a book that was written to be just what the title speaks of being: Contagious.
Written by Jonah Berger, the question driven marketing professor at Wharton, writes this book to find the answer of developing social transmission amungst people. Packed with some key principles and examples of how things move beyond just word-of-mouth, the book begs illustrates the techniques of how. Based on research studies, articles and real life stories, find out how these concepts can translate from the smallest joke to the biggest push for new technological products into being Contagious content.
Check out my book review here:
Interested in purchasing a copy, visit Amazon to get your copy today.
I am in no way affiliated to the writers/authors of this book. All comments, suggestions and recommendations are based on personal opinion and are in now way influenced by the parties involved.