An awesome night for The Starter League students and staff to present a series of this magnitude. The first of hopefully many that invited Jason Fried, (you should Google him if you dont know him) a true gent and a scholar. Amazed by his knowledge and the fact that I look up to and follow his work (37signals, INC magazine writer, author of Rework, etc…) he was very grounded and relaxed in this setting as he openly shared his wisdom. Accompanied by Neal Sales-Griffin (Founder of The Starter League), questions and topics included how to hire employees, navigating company culture as well as things you can’t compromise on as a company.

Here is a small look into this event which touched on the importance of starting with the content before designing anything.

Enjoy,

Until then,

Design with LIFE in MIND…

Duke

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