You already know what your character looks like. Visually you can start to create the image soo clearly. At the top of the sheet of paper you begin to draw a straight line. Followed by four more lines non-parallel to the initial, while topping it off with a circle. After a few moments of lines and circles; VIOLA! you’ve made your character. – Well Not exactly… 🙁
If you’ve done your research thoroughly and identified the problem exclusively, your mascot exists. Immersing yourself into who the end users are; the roles, responsibilities and attributes toward the goal of the project can help you clearly expose who to cater your solution to. The best answer to this also lies in understanding how to deliver your product. Remember this formula:
Role + Combo Roles + Attributes of Action = SOLUTION!
Design with LIFE in MIND…