A breakthrough book that shares enlightenment on life, the actions of others and strategies on how to start, fuel and perpetuate epidemics. Written by best selling author and psychologist Malcolm Gladwell, it is jam packed with case studies, analogies and relevance into how people gravitate and spread ideologies. For the marketing agency who needs to make a creative and distinguishing campaign; the entrepreneur who wants to identify his niche market or the designer who needs to find new ways to innovate.
Gladwell illustrates how predecessors have failed and how some succeeded in understanding the rules in making things reached the point of; well – TIPPING!
Definitely a DELIGHT TO READ.
Design with LIFE in MIND…