Its unusual for a lead generation service to promote and/or recommend a competitor; but this is exactly what happened when MHelpDesk approached CraftJack to offer an add-on service for existing contractors. A mobile organization software that allows users to keep track of jobs and secondary contractors, it was a seamless marriage that would benefit contractors in a unique way. The biggest thing was to determine the best approach to communicate this to existing as well as new service professionals.
There were a few challenges that developed while presented with limited information. Some of the key goals of the project were illustrated as the following:
- Communicate product benefits clearly to users
- Highlight feature compatibilities with existing CraftJack application
- Design for multi-devices and email
User Experience (UX)
User Interface (UI)
- Responsive Design (Multi-Device)
- Accessible for Colorblind & Vision Impaired
- 30 Day Delivery + Testing
As the User Experience and UI Designer on the team being provided with very limited information, I completed a 3-Step Process to hit the ground running. The first step was dissecting the product to gather enough information to showcase including a demo request, test account and reviewing promotional and marketing material. After some tinkering and evaluating, I filtered through the few core things that were most important and aligned them with the goals listed above as my secondary step. Next, I sketched a few key layouts and provided some wireframe direction to communicate the intent in a variety of ways for both desktop and email correspondence while customizing for multi-devices along the way.